Retention starts long before re-enrolment. 

In a competitive and cost-sensitive market, parental loyalty isn’t a given - it’s earned. This focused webinar will explore the critical moments, messages, and strategies that help independent schools build stronger family connections, reduce turnover, and increase long-term value. 

Hosted by Dan Cohen, MTM's Director of Business Development, join a panel of senior school leaders for an honest and practical conversation on what really makes parents stay. 

In this 45 minute session, we’ll explore: 

• Moments that matter: from academic reports to school events and everyday communications—discover which touchpoints have the greatest impact on parent loyalty. 

• Cost vs. Value: how are schools addressing rising fee concerns—and clearly articulating the value of what families are investing in? 

• Mid-year reconnection: find out what panelists are doing during the quieter January–March window to re-engage and re-energise their parent communities. 

• Using feedback to drive improvement: how are schools gathering and using engagement and satisfaction data to strengthen the parent experience? 

• Reducing turnover, building community: explore practical strategies—from welcome programmes to ambassador initiatives—that foster long-term commitment and word-of-mouth advocacy. 

 Why this session matters: 

With economic pressures rising and expectations shifting, families are evaluating their options more than ever. Retaining loyalty isn’t just about academic outcomes—it’s about the relationship they have with your school. 

This webinar offers a toolkit of proven ideas and new approaches to help your team foster trust, deliver value, and keep families engaged beyond the point of entry. 

📅 Tuesday 27 January 2026

🕜 1.30 - 2.15pm 

💻 Location: Online

Register now to secure your spot!