Demand, Desire and Differentiation - winning in a competitive admissions landscape
A free webinar for independent school leaders
The admissions landscape is becoming increasingly competitive. Families have more choice, more information and increasingly sophisticated expectations about what they want from their children's education.
So what really drives their decisions?
And does your school know why families choose you, why they choose someone else, or why they enquire but never enrol?
Join sector experts and MTM Consulting for a thought-provoking webinar exploring what families are likely to value in 2027, how schools can use data and insight to sharpen their positioning, and how marketing, admissions and bursary strategies can work together to turn demand into enrolment.
What we'll cover:
What do families really value in 2027?
Explore the changing factors influencing parental choice, from academic outcomes and wellbeing to future opportunities, school culture, affordability and perceived value.
We'll consider the difference between what parents say they value and what actually influences their decisions.
Understanding your demand
An enquiry tells you what happened. Insight helps you understand why.
We'll explore how schools can identify where demand is coming from, understand different family segments and recognise emerging opportunities or risks before they affect admissions performance.
Turning data into better positioning
Are you confident that your school's proposition reflects what prospective families actually value?
Discover how parent research, admissions data, market intelligence and competitor insight can help schools test assumptions and sharpen their positioning.
Creating desire, not just awareness
Being known isn't the same as being wanted.
We'll explore how schools can build genuine interest and emotional connection, communicate their distinctive strengths and create a compelling sense that their school is the right fit for a particular family.
Aligning marketing and admissions
Marketing and admissions shouldn't operate as separate functions.
We'll look at how schools can:
- Generate the right enquiries rather than simply more enquiries
- Create consistency from first contact through to enrolment
- Use admissions conversations as a source of valuable market insight
- Identify where prospective families are dropping out of the journey
- Connect marketing activity to measurable admissions outcomes
Bringing bursaries into the conversation
Affordability is increasingly part of the wider admissions strategy.
We'll discuss how schools can consider:
- Price sensitivity and perceived value
- The role of bursaries in generating and supporting demand
- Reaching the families bursary provision is designed to support
- Aligning bursary, fee and recruitment strategies
- Balancing access with long-term financial sustainability
Who should attend?
This webinar is ideal for:
- Heads and Principals
- Directors of Admissions
- Directors of Marketing and Communications
- Bursars and Chief Operating Officers
- Governors and Trustees
- Senior Leadership Teams
Why attend?
You'll leave with:
- A clearer understanding of the factors likely to influence parental choice in 2027.
- Practical ideas for using data and insight to understand demand.
- A framework for reviewing and sharpening your school's positioning.
- Ideas for aligning marketing, admissions and bursary strategy.
- Greater insight into the journey from awareness to enquiry, application and enrolment.
- Practical approaches for identifying opportunities and risks earlier.
Reserve your place today
You can't build an effective admissions strategy until you understand the market you're trying to win.
Join MTM Consulting to explore how better insight into families, demand and decision-making can help your school attract the right families, strengthen conversion and compete with greater confidence.
Register below to secure your free place.